Content Marketing Essentials: 5 Tips for Proofreading & Editing FollowToday

You cannot achieve something big unless and until you adopt few small steps to accelerate your speed for goal accomplishment. Same is the case with ‘content marketing’ in this global business world. Content marketing is not just limited to write and distribute content; it requires a practical approach to effectively apply all the customer and sales strategies, as per different buyer personas. To accomplish this, several techniques are utilized, out of which, proofreading and editing are the most important ones.

Since they are the so-called ‘small steps’ in business goal attainment, therefore, not much people give preference to it. They even do not understand the differences between editing and proofreading. But, if want to succeed in an efficient manner, do apply these techniques and make sure you do not get confused between the two. So, if you are a content marketer, you should follow some fruitful proofreading and editing tips, so that your content is perfect to be distributed and promoted among a wider audience.

  1. Create an Editorial Mission Statement

Before publishing content, you should make sure that it follows all the guidelines within your editorial mission statement. This mission statement basically helps a content marketer understand what the content should be like, in order to be persuasive. A result oriented content marketing mission statement answers the following –

  • Who is your target audience?

  • What are the demographics?

  • What is your brand offering to the targeted audience?

  • How does your content educates/informs/helps the target audience?

Once created, you can use this mission statement to check if your business content measure up to these points. In case, it doesn’t, ask the writers to proofread, re-write or edit the content.

  1. Proofread Your Own Work

This is specifically for writers, who are always advised to proofread their work several times before sending the same to an editor.What you intend to write, and what you actually wrote; there’s a huge difference in this and writers often fail to identify this difference. Hence, companies that offer Professional Proofreading Services In Chennai or all over India often find it very difficult to proofread the content. So, it is very important to proofread your own work.

  1. Publishing Style Guide

Keep a publishing style guide or manual in mind, as it will help you keep your content in adherence with the quality and basic standards for publish ready writing. There are several style manuals available in the market, which are often used by online publications, newspapers and magazines. Using these style guides, you can make your content engaging and persuasive.

  1. Check Spelling and Grammar

This is the most basic tip, but the most important as well. While proofreading and editing the content, it is very important to keep a strict eye on the spelling and grammar part. If the content contains major grammatical errors, ask your writer to correct them. Generally, at the time of proofreading in translation, the proofreader faces extreme challenges, if the translated file is not in tandem with the grammar, style and tone of the source content. Hence, to deliver perfect results, the source copy should also be of fine grade.

  1. Edit As Per SEO

This is the last and final stage of proofreading and editing process. You need to make sure that the content is perfectly optimized, in order to rank higher in search engines. No matter how useful your content is, if it isn’t discoverable in the top search results of Google, Bing etc. you won’t be able to attract your audience. For the perfect SEO-friendly content, you must give proper attention to title, header tags, URL slug and specific terms or phrases used by your target audience.


Do not make haste in publishing, distributing and promoting your content. After the first draft has been created, take few days’ time to review, proofread and edit the content. This will make your content publish-ready and avoid any costs involved in re-publishing, re-distributing and re-promoting. Your content marketing strategies should be properly planned. Hence, say ‘no’ to rush; take time and promote a persuasive content.

Hello readers..!!  Myself Soniya Basera, an experienced blogger and currently I am working at I bring out the fascinating trendiest happening and marketing situation through blogs that provide proper understanding and guidance to most of the start-ups.

How To Create Google Ads

When setting up your advertising on Google AdWords, having a clear understanding of your keyword research is going to be very important. The trick with Google AdWords has to be as detailed as possible. The more keywords and the more you try to encompass with a single campaign. Really distracts and dilutes your attempt to focus on a narrow area. Your ability to manage your campaign and to manage your budget is much more effective when you are using a small target to reach a small group of people. An example of this is we're going to develop an ad group. The ad group is going to be based on our hiking keywords. And we're going to focus specifically on Northern California. We're doing this because in our keyword research we saw specifically that there were differences between Northern and California keywords. And so what I would recommend is setting up a campaign specifically for targeting Southern California hiking. And setting up another campaign specifically targeting Northern California hiking. The main reason is that we saw that both sets of keywords and both ideas run on a different trend line. And will require different budget amounts. And so it's easier to manage these separately than all together in the same campaign. And so we're going to create an ad group for northern hiking. The Headline, we have 25 characters with which to explain exactly where we are focusing on. And I'm going to just use the general California Hiking Tours. Unfortunately, because northern takes up so much space and California is a long term. Just by putting California Hiking Tours we only have two spaces available and so that's what we are going to do. How we an get around this is by using Northern California in the first description line. We have 35 characters and so we can say we're going to Hike Northern California Trails, that gives us plenty of space. Our next description line, I like to use to provide a specific benefit or offer. You see the Headline and the first description line are ways that we can put our primary keywords into the ad, that grabs the searchers attention. The second description line is a great way of extending an offer, a discount, or something that distinguishes your product apart from the competition.So I'm going to focus on 3-day tours with experienced guides and I'm just in under the limit. Now the difference here between Display URL, and Destination URL. The Display URL, if we go to our website, and look specifically at the page that we have, this is the URL of the page. We're going to copy that, and we're going to put that in our Destination URL. That's the page that we want people to go to. But my Display URL, I'm not going to put the entire URL in there.I'm going to use the base domain. And I'm going to rephrase this. That way, when the searcher sees the ad, they'll see that they are going to a hiking page, and the Destination URL, will not be visible to them. In setting up your ads, remember to focus, on the detail. Don't try and get as many ads as you can to focus on more general areas. The most effective ads are ones that set aside and isolate a specific product or feature or an idea, that you have seen in your keywords. And it's easiest to manage and improve your campaign when you're taking small chunks rather than attempting to wrap your arms around the entire market. To Know more about Google AdWords and or anything about Digital marketing Join Digital Marketing Courses in Delhi.