Content Marketing Essentials: 5 Tips for Proofreading & Editing FollowToday

You cannot achieve something big unless and until you adopt few small steps to accelerate your speed for goal accomplishment. Same is the case with ‘content marketing’ in this global business world. Content marketing is not just limited to write and distribute content; it requires a practical approach to effectively apply all the customer and sales strategies, as per different buyer personas. To accomplish this, several techniques are utilized, out of which, proofreading and editing are the most important ones.

Since they are the so-called ‘small steps’ in business goal attainment, therefore, not much people give preference to it. They even do not understand the differences between editing and proofreading. But, if want to succeed in an efficient manner, do apply these techniques and make sure you do not get confused between the two. So, if you are a content marketer, you should follow some fruitful proofreading and editing tips, so that your content is perfect to be distributed and promoted among a wider audience.

  1. Create an Editorial Mission Statement

Before publishing content, you should make sure that it follows all the guidelines within your editorial mission statement. This mission statement basically helps a content marketer understand what the content should be like, in order to be persuasive. A result oriented content marketing mission statement answers the following –

  • Who is your target audience?

  • What are the demographics?

  • What is your brand offering to the targeted audience?

  • How does your content educates/informs/helps the target audience?

Once created, you can use this mission statement to check if your business content measure up to these points. In case, it doesn’t, ask the writers to proofread, re-write or edit the content.

  1. Proofread Your Own Work

This is specifically for writers, who are always advised to proofread their work several times before sending the same to an editor.What you intend to write, and what you actually wrote; there’s a huge difference in this and writers often fail to identify this difference. Hence, companies that offer Professional Proofreading Services In Chennai or all over India often find it very difficult to proofread the content. So, it is very important to proofread your own work.

  1. Publishing Style Guide

Keep a publishing style guide or manual in mind, as it will help you keep your content in adherence with the quality and basic standards for publish ready writing. There are several style manuals available in the market, which are often used by online publications, newspapers and magazines. Using these style guides, you can make your content engaging and persuasive.

  1. Check Spelling and Grammar

This is the most basic tip, but the most important as well. While proofreading and editing the content, it is very important to keep a strict eye on the spelling and grammar part. If the content contains major grammatical errors, ask your writer to correct them. Generally, at the time of proofreading in translation, the proofreader faces extreme challenges, if the translated file is not in tandem with the grammar, style and tone of the source content. Hence, to deliver perfect results, the source copy should also be of fine grade.

  1. Edit As Per SEO

This is the last and final stage of proofreading and editing process. You need to make sure that the content is perfectly optimized, in order to rank higher in search engines. No matter how useful your content is, if it isn’t discoverable in the top search results of Google, Bing etc. you won’t be able to attract your audience. For the perfect SEO-friendly content, you must give proper attention to title, header tags, URL slug and specific terms or phrases used by your target audience.


Do not make haste in publishing, distributing and promoting your content. After the first draft has been created, take few days’ time to review, proofread and edit the content. This will make your content publish-ready and avoid any costs involved in re-publishing, re-distributing and re-promoting. Your content marketing strategies should be properly planned. Hence, say ‘no’ to rush; take time and promote a persuasive content.

Hello readers..!!  Myself Soniya Basera, an experienced blogger and currently I am working at I bring out the fascinating trendiest happening and marketing situation through blogs that provide proper understanding and guidance to most of the start-ups.